The importance of liking of appearance, -odour, -taste and -texture in the evaluation of overall liking. A comparison with the evaluation of sensory satisfaction
The importance of liking of appearance, -odour, -taste and -texture in the evaluation of overall liking. A comparison with the evaluation of sensory satisfaction
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DOI：
10.1016/j.foodqual.2018.07.005
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发表时间：
2019-01-01
影响因子：
5.3
通讯作者：
Hyldig, Grethe
中科院分区：
文献类型：
--
作者：
Andersen, Barbara Vad;Brockhoff, Per Bruun;Hyldig, Grethe
总体喜好反应变量常被用来衡量消费者对食物的总体享乐反应。然而，很少有研究来了解，如果喜欢所有四种感官形式;外观，气味，味道和质地，反映在整体喜欢的评价，或者如果一个单一的感官形式脱颖而出，是最重要的。感官满意度一词最近被引入作为整体喜好的替代品，并且（至少在理论上）应该被消费者用作比整体喜好更全面的反应变量。本论文中报告的分析的目的是，研究的重要性的感官形式（喜欢的外观，气味，味道和质地）在消费者的整体喜好的评价和比较的结果的重要性的感官形式（喜欢的外观，气味，味道和质地）在消费者的感官满意度的评价。这些数据来自于一项关于苹果樱桃果汁饮料的交叉消费者案例研究（n = 67）。水果饮料的不同之处在于：使用的甜味剂类型，以及香味和纤维的添加。驾驶整体喜欢和感官满意度的方式进行了研究，通过斜率的回归线相关的整体喜欢和感官满意度，分别喜欢的感官形式：喜欢的外观，气味，味道和质地。结果表明，最陡峭的斜率之间的整体喜欢和喜欢的味道，而最不陡峭的斜率被发现喜欢的气味。斜坡之间的感觉满意度和整体喜好的模式相同。因此，得出的结论是，消费者主要关注喜欢的味道（被理解为风味）和最不注意的气味喜欢，当评价整体喜欢和感官满意度，分别，消费者没有使用感官满意度作为一个更全面的反应变量比整体喜欢。
The response variable of overall liking is often used to measure consumers' overall hedonic response to food. However, little research is done to understand, if liking of all four sensory modalities; appearance, odour, taste and texture, are reflected in the evaluation of overall liking, or if a single sensory modality stands out and is of most importance. The term sensory satisfaction was recently introduced as an alternative to overall liking and should (at least in theory) be used by consumers as a more holistic response variable than overall liking. The aim of the analyses reported in the present paper were, to study the importance of the sensory modalities (liking of appearance, odour, taste and texture) in consumers' evaluation of overall liking and compare the findings to the importance of the sensory modalities (liking of appearance, odour, taste and texture) in consumers' evaluation of sensory satisfaction. The data came from a cross-over consumer case-study on apple-cherry fruit drinks (n = 67). The fruit drinks varied in: type of sweetener used, and addition of aroma and fibre. The modalities driving overall liking and sensory satisfaction were studied through slopes of a regression line relating overall liking and sensory satisfaction, respectively, to liking of the sensory modalities: liking of appearance, -odour, -taste and -texture. Results showed the steepest slope between overall liking and liking of taste, whereas the least steep slope was found for liking of odour. The same pattern between slopes was found for sensory satisfaction and overall liking. Therefore, it was concluded that consumers primarily paid attention to liking of taste (to be understood as flavour) and least attention to liking of odour, when evaluating overall liking and sensory satisfaction, respectively, and that consumers did not use sensory satisfaction as a more holistic response variable than overall liking.