Virtual Shopping: Breakthrough in Marketing Research
Virtual Shopping: Breakthrough in Marketing Research
复制标题
虚拟购物：营销研究的突破
DOI：
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发表时间：
1996
影响因子：
10.5
通讯作者：
Raymond R. Burke
中科院分区：
文献类型：
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作者：
Raymond R. Burke
出版语言：数据集：Elsevier Source The Journal of Product Innovation Management > 1996 > 13 > 6 > 558-559不幸的是，这不是一份研究报告，而是一份宣传报告。一个非常好的，充满了细节，但提供了一个营销研究方法没有一个有力的，平衡的分析其优势和劣势。本摘要将只处理文章中描述方法和如何使用方法的部分。后来的作者可能会挑战的方法作为一个新的成员的研究小组。经过多年的发展，虚拟购物是研究的结果，在商店的介绍和销售预测建模。中心是一个电脑屏幕，上面投射着一个模拟的购买环境。通常是一个货架和产品的店内阵列，它模拟了多年来在购物中心空间使用的实际模拟商店。当消费者浏览商店时，他们会看到各种产品类别，每个类别中都有各种产品可供选择。他们拿起一个……更多标识符期刊ISSN：0737-6782作者附加信息英文出版商Elsevier Science科学领域尚未建议科学领域。article在线阅读下载添加阅读添加收藏添加关注分享导出到参考书目Raymond R. Burke虚拟购物：Burke，Raymond（1996），“Virtual Shopping：Breakthrough in Marketing Research，哈佛商业评论，（March-April），120-131. Comley，Pete，（1996），“The Use of the Internet as a Data Collection Method，”at http://www.sga.co.uk/esomar.html.库姆伯河（1997），“Using the Internet for Survey Research，”Sociological Research Online，2（2）at http：//www.socresonline.org.uk/socresonline/2/2/2.html. Edmondson，布拉德（1997），“有线束：在线调查和焦点小组可能解决市场研究中最棘手的问题。互联网真的能代表所有人吗？American Demographics，19（June），10-15.最终，虚拟购物的突破被探索出来，因为它被其他在线营销人员欺骗和假冒。（Burke 1996）.技术进步应该提供新的希望，在市场营销研究和超越开放的机会，与微芯片使个人计算成为可能，这迄今刺激了虚拟购物模拟为大多数公司.这为管理人员提供了一个简单的途径，可以同时推广产品和促销，包装和销售。这也是改变公司应对各种战略问题的方法的工具，例如进入新市场和应对新出现的竞争对手。服务条款无障碍选项报告错误/滥用© 2015数学和计算建模跨学科中心
Publication languages: Data set: Elsevier Source The Journal of Product Innovation Management > 1996 > 13 > 6 > 558-559 Unfortunately, this is not a research report, but an advocacy presentation. A very good one, and full of details, but offering a marketing research method without a vigorous, balanced analysis of its strengths and weaknesses. This abstract will deal only with the portion of the article describing the method and how it can be used. Later authors will perhaps challenge the method as a new member of the research team.Under development for many years, virtual shopping is the consequence of research on in-store presentations and sales forecast modeling. The centerpiece is a computer screen, on which is projected a simulated purchasing environment. Usually an in-store array of shelves and products, it emulates the actual simulated stores used for years in shopping mall spaces. As consumers scan through the store, they see various product categories, with a selection of various products in each category. They pick up a... more Identifiers journal ISSN : 0737-6782 Authors Additional information English Publisher Elsevier Science Fields of science No field of science has been suggested yet. article Read online Download Add to read later Add to collection Add to followed Share Export to bibliography Raymond R. Burke Virtual shopping: Breakthrough in marketing research Burke, Raymond (1996), "Virtual Shopping: Breakthrough in Marketing Research, Harvard Business Review, (March-April), 120-131. Comley, Pete, (1996), "The Use of the Internet as a Data Collection Method," at http://www.sga.co.uk/esomar.html. Coomber, R. (1997), "Using the Internet for Survey Research," Sociological Research Online, 2(2) at http://www.socresonline.org.uk/socresonline/2/2/2.html. Edmondson, Brad (1997), "The Wired Bunch: Online Surveys and Focus Groups Might Solve the Toughest Problems in Market Research. But Can the Internet Really Speak For Everyone? American Demographics, 19(June), 10-15. Eventually, a breakthrough of Virtual shopping was explored as it has been shammed and counterfeited by other marketers online. (Burke 1996). The technological advancements should offer new hope, opening opportunities in marketing research and beyond, with microchips making personal computing possible, this has thus far stimulated Virtual Shopping simulation for most companies. This has given managers an easy avenue to promoting products and promotions, packaging and merchandising at the same time. This has also been a tool to change the companies approach to a variety of strategic issues such as entering new markets and responding to new emerging competitors. Terms of service Accessibility options Report an error / abuse © 2015 Interdisciplinary Centre for Mathematical and Computational Modelling