A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention
A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention
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DOI：
10.1016/j.dss.2013.07.002
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发表时间：
2013-12-01
影响因子：
7.5
通讯作者：
Wachter, Kathy
中科院分区：
文献类型：
--
作者：
Kim, Young Hoon;Kim, Dan J.;Wachter, Kathy
以移动的技术为媒介的环境的增长因其可访问性和易于使用的工具（如智能手机和平板电脑）而加速。用户友好和直观的功能推动用户价值和满意度。这些功能激发并推动进一步的移动的用户参与。例如，智能手机允许用户控制他们何时、何地以及如何参与满足他们需求的活动，节省时间，完成任务（功利），娱乐他们（享乐）或与他人联系（社交）。很少有研究探讨为什么以及如何移动的用户不断从事移动的活动。针对移动的用户参与度这一尚未被研究的领域，本研究提出并检验了一个移动的用户参与度模型，通过用户的动机、感知价值和满意度来解释移动的用户的参与意图。研究结果表明，移动的用户的参与动机会影响感知价值、满意度和移动的参与意愿。由爱思唯尔公司出版
The growth of mobile technology mediated environments is accelerated by its accessibility and easy use tools, such as smartphones and tablets. User friendly and intuitive features drive user value and satisfaction. These features motivate and drive further mobile user engagement. Smartphones, for example, allow users to control when, where, and how they engage in chosen activities that serve their needs, saving time, completing a task (utilitarian), entertain them (hedonic), or connect with others (social). Few studies have examined why and how mobile users are continually engaging mobile activities. Focusing on mobile engagement which has not previously been explored, this study investigates, proposes, and tests a mobile user engagement (MoEN) model to explain mobile user engagement intention through user's motivations, perceived value and satisfaction. Findings indicate that mobile users' engagement motivations do influence perceived value, satisfaction and mobile engagement intention. Published by Elsevier B.V.