Simultaneous determination of product attributes and prices, and production processes in product-line design.
Simultaneous determination of product attributes and prices, and production processes in product-line design.
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DOI：
10.1016/0272-6963(95)00013-i
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发表时间：
1995-06
影响因子：
7.8
通讯作者：
N. Raman;Dilip Chhajed
中科院分区：
文献类型：
--
作者：
N. Raman;Dilip Chhajed
全球竞争、技术的快速变化和市场的分散导致了产品生命周期的缩短。为了保持生存能力，企业越来越需要经常推出新产品。产品设计是一个复杂的过程，涉及公司内部多个职能部门以及客户和供应商之间的协调活动。传统上，产品开发各个阶段之间的信息流是连续的。然而，越来越多的证据表明，同时考虑几个阶段的综合方法可能更上级。本文提供了一个决策支持工具，实施这样一个综合的方法。在给定客户偏好的基础上，本文提出了一个模型，用于确定新产品的数量，这些产品的确切规格，以及有效地提供这些规格的生产过程。这些决定是在一个综合的方式，同时考虑各种选择变量之间的相互作用。一个基于分解的解决方案的程序开发，迭代之间的产品设计和工艺选择的决定，同时保持它们之间的有效联系。除了了解采用集成方法进行产品设计的经济价值，本文还讨论了如何有效地使用所提出的模型对一些重要的决策变量进行敏感性分析。
Global competition, rapid changes in technology, and market fragmentation have resulted in shorter product life cycles. In order to remain viable, it is increasingly important for firms to introduce new products frequently. Product design is a complex process that involves coordination of activities among several functional disciplines within the company as well as the customers and the suppliers. Traditionally, the information flow among the various product development stages has been sequential. However, there is increasing evidence to suggest that an integrated approach that considers several stages simultaneously may be superior. This paper provides a decision support tool for implementing such an integrated approach. On the basis of given customer preferences, the paper presents a model for determining the number of new products to be introduced, the exact specifications of these products, and the production processes for efficiently delivering these specifications. These decisions are made in an integrated manner by simultaneously considering the interaction among the various choice variables. A decomposition-based solution procedure is developed that iterates between the product design and process selection decisions while maintaining an effective link between them. In addition to understanding the economic value of adopting the integrated approach to product design, the paper discusses how the proposed model can be used effectively to perform sensitivity analysis with respect to some of the important decision variables.