The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values

The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values
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奢侈品牌多维价值观对消费者购买意愿的影响:验证产品可见性的影响并识别重要的价值观维度

DOI:
10.5844/jsmd.24.1_1
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发表时间:
2021
期刊:
Journal of Marketing & Distribution
影响因子:
--
通讯作者:
守口剛
守口剛
中科院分区:
--
文献类型:
--
作者:
藤原一肇;守口剛

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