Strategies to Increase Latino Immigrant Youth Engagement in Health Promotion Using Social Media: Mixed-Methods Study
Strategies to Increase Latino Immigrant Youth Engagement in Health Promotion Using Social Media: Mixed-Methods Study
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DOI：
10.2196/publichealth.9332
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发表时间：
2018-10-01
影响因子：
8.5
通讯作者：
Cleary, Sean D.
中科院分区：
文献类型：
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作者：
Andrade, Elizabeth Louise;Evans, W. Douglas;Cleary, Sean D.
背景：让参与者参与促进健康和预防疾病的社交媒体应用程序对于它们的有效性至关重要，并增加了实现可持续行为改变的可能性。然而，关于利用社交媒体吸引拉美裔移民青年参与的有效战略的证据有限。作为美国华盛顿特区移民/难民健康促进中心的一部分，我们实施了Adelante，一个品牌的初级预防计划，以解决华盛顿特区郊区12至19岁的拉丁裔移民青少年共生使用药物、性风险和人际暴力的风险因素。目标：本研究的目标是(1)描述Adelante参与者Facebook的覆盖范围和参与度，(2)确定导致更多用户参与的帖子内容和特征。方法：我们于2013年10月建立了Adelante Facebook粉丝页面，Adelante社交营销活动使用该平台在2015年9月至2016年9月的活动活动中使用该平台。我们使用Facebook Insights指标来检查Adelante Facebook页面粉丝(n=743)的覆盖率和发布参与度。数据包括2013年10月1日至2016年9月30日期间的Facebook粉丝页面帖子(n=871)。我们制定了两个阶段的混合方法分析计划和编码方案，并使用单因素方差分析探讨了帖子内容类别和特征之间的关联以及帖子敬业度的综合测量。P
Background: Generating participant engagement in social media applications for health promotion and disease prevention efforts is vital for their effectiveness and increases the likelihood of effecting sustainable behavior change. However, there is limited evidence regarding effective strategies for engaging Latino immigrant youth using social media. As part of the Avance Center for the Advancement of Immigrant/Refugee Health in Washington, DC, USA, we implemented Adelante, a branded primary prevention program, to address risk factors for co-occurring substance use, sexual risk, and interpersonal violence among Latino immigrant adolescents aged 12 to 19 years in a Washington, DC suburb.Objective: The objectives of this study were to (1) characterize Adelante participant Facebook reach and engagement and (2) identify post content and features that resulted in greater user engagement.Methods: We established the Adelante Facebook fan page in October of 2013, and the Adelante social marketing campaign used this platform for campaign activities from September 2015 to September 2016. We used Facebook Insights metrics to examine reach and post engagement of Adelante Facebook page fans (n=743). Data consisted of Facebook fan page posts between October 1, 2013 and September 30, 2016 (n=871). We developed a 2-phased mixed-methods analytical plan and coding scheme, and explored the association between post content categories and features and a composite measure of post engagement using 1-way analysis of variance tests. P