Generating Website Traffic
Generating Website Traffic
复制标题
产生网站流量
DOI：
10.2501/jar-42-5-49-61
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发表时间：
2002
影响因子：
2.5
通讯作者：
R. Winer
中科院分区：
文献类型：
--
作者：
Johanna S. Ilfeld;R. Winer
摘要在本文中，我们试图以实证的方式确定在互联网空间中驱动流量和品牌资产的因素。即使在2002年互联网泡沫破裂，许多公司仍然转向网络与现有客户互动并进入新市场。这些公司需要知道，如果他们将基于技术的互联网作为主要市场，那么将广告、商店访问和销售联系起来的传统理论是否仍然得到支持。
ABSTRACT In this paper, we attempt to empirically determine the factors that drive traffic and brand equity in the internet space. Even in 2002 with the internet bubble burst, many companies are still turning to the web to interact with current customers and reach new markets. These companies need to know if the traditional theories linking advertising, store visits, and sales are still supported a they move online, using the technology-based internet as a primary marketplace.