Click bait: Forward-reference as lure in online news headlines
Click bait: Forward-reference as lure in online news headlines
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DOI：
10.1016/j.pragma.2014.11.010
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发表时间：
2015-01-01
影响因子：
1.6
通讯作者：
Hansen, Kenneth Reinecke
中科院分区：
文献类型：
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作者：
Blom, Jonas Nygaard;Hansen, Kenneth Reinecke
这就是你应该阅读这篇文章的原因。尽管单独阅读这样的开场白没有多大意义，但记者经常在新闻网站上写这样的标题。他们使用前指技术作为一种文体和叙事引诱手段，试图诱导预期和好奇心，这样读者就可以点击(或点击)标题并继续阅读。在这篇文章中，我们通过对来自10个不同的丹麦新闻网站的10万个标题进行分析，绘制了在线新闻中前瞻性标题的使用情况。结果表明，商业化和小说化似乎导致丹麦在线新闻标题中反复使用前指。此外，本文还扩展了前人关于恐惧性的模型，将网络上的多通道指称纳入其中，从而为指称理论做出了贡献。(C)2014爱思唯尔B.V.保留所有权利。
This is why you should read this article. Although such an opening statement does not make much sense read in isolation, journalists often write headlines like this on news websites. They use the forward-referring technique as a stylistic and narrative luring device trying to induce anticipation and curiosity so the readers click (or tap on) the headline and read on. In this article, we map the use of forward-referring headlines in online news journalism by conducting an analysis of 100,000 headlines from 10 different Danish news websites. The results show that commercialization and tabloidization seem to lead to a recurrent use of forward-reference in Danish online news headlines. In addition, the article contributes to reference theory by expanding previous models on phoricity to include multimodal references on the web. (C) 2014 Elsevier B.V. All rights reserved.