The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness
The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness
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成年女性天生的创新能力对参与度和时尚创新的影响
DOI：
10.5850/jksct.2008.32.11.1739
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发表时间：
2008
影响因子：
--
通讯作者：
Eun
中科院分区：
文献类型：
--
作者：
Daegeun Jun;Eun
本研究旨在探讨青年女性的先天创新能力对参与能力和时尚创新能力的影响。为了解释成年女性服装创新力的概念结构，本研究采用先天创新力的4个维度作为解释变量，将时尚投入和服装投入作为中介变量。使用书面调查工具收集数据，从年龄在20岁到39岁之间的女性消费者那里获得了801份完整的回复。通过对先天创新能力的因素分析，得出了先天创新能力的四个维度结构：独特性寻求、冒险、新颖性寻求和戏剧性刺激寻求。其中，唯一性追求、新颖性追求、戏剧性刺激寻求(冒险除外)通过时尚投入和服装投入对时尚创新产生显著和间接的影响。
This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women`s fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.