Relationship between social media activities and thinking styles
Relationship between social media activities and thinking styles
复制标题
社交媒体活动与思维方式的关系
DOI：
10.1108/mip-09-2018-0378
复制
发表时间：
2019
影响因子：
4.4
通讯作者：
Julan Xie
中科院分区：
文献类型：
--
作者：
Huan Xu;Yanping Gong;Qin Zhang;Julan Xie
目的。本文的目的是更深入地了解社交媒体活动和思维风格之间的关系，以及其潜在的机制。设计/方法/途径。目前的研究进行了四项研究，使用实验方法和眼动追踪方法来评估预测…结果：研究1和2的结果表明，社交媒体活动影响个人的自我意识，自我意识对认知与情感思维方式的相对依赖的影响。研究三支持了社交媒体活动影响个体思维风格的假设，而自我联想在这一过程中起着重要的中介作用。此外，作者使用实验方法和眼动追踪方法（研究4）复制了这些发现，这使我们能够更好地了解消费者在使用社交媒体时的心理体验。独创性/价值。本文有助于社会媒体活动文学在以下几个方面。首先，这项研究通过证明社交媒体活动可以对思维方式产生显着影响来推进社交媒体的知识。第二，当前的研究为自我意识的文献带来了重要的见解。最后，使用眼动追踪方法，作者还提供了一些关于消费者思维和行为的新见解。
Purpose.The purpose of this paper is to gain more insight into the relationship between social media activities and thinking styles, and its potential mechanism...Design/methodology/approach.The current study conducted four studies using an experimental method and eye-tracking method to evaluate prediction...Findings.Results from studies 1 and 2 showed that social media activities influence individuals’ self-construal, and the impact of self-construal on the relative reliance on cognitive vs affective thinking styles. Study 3 supports the hypothesis that social media activities influence individual’s thinking styles, and self-construal is a critical mediator in this process. Furthermore, the authors replicated these findings using an experimental method and eye-tracking method (Study 4), which enabled us to better understand the consumer’s psychological experience when using social media...Originality/value.This paper contributes to the social media activity literature in the following ways. First, this research advances the knowledge of social media by demonstrating that social media activities can have significant effects on thinking styles. Second, the current research brings important insights to the literature on self-construal. Finally, using eye-tracking methods, the authors also provided some new insights on consumer thinking and behavior.