Public Space, Media Space
Public Space, Media Space
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公共空间、媒体空间
DOI：
10.1057/9781137027764_13
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
Cronin A
中科院分区：
文献类型：
--
作者：
Cronin A
这篇摄影文章反映了居间的公共空间、“宣传”以及它们与户外广告业及其产品的关系--广告牌、面板以及公交车和出租车上的广告。对话中摘录了关于该行业的民族志研究和广告对城市空间的影响的图像，以提供对所创造的宣传形式的见解。1这一系列快照城市观点旨在呼应人们对广告文本的理解，并表明人们和广告板是如何居住在城市空间中的。它展示了广告业对其目标消费群体的研究是如何融入到这场城市遭遇中的。这是一种宣传，不仅通过广告，还通过商业知识实践和当代城市强烈的符号“噪音”。
This photo essay reflects on mediatized public space, “publicity” and their relationship with the outdoor advertising industry and its products — billboards, panels, and adverts on buses and taxis. Excerpts from ethnographic research on the industry and images of advertising’s impact on urban space are placed in dialog to offer insights into the forms of publicity created.1This series of snapshot urban views aims to echo people’s apprehension of advertising texts, and to signal how people and advertising panels inhabit city spaces. It shows how the advertising industry’s research on its targeted consuming publics is folded into this urban encounter. This performs a publicity that is mediated not just by the adverts but by commercial knowledge practices and the intense semiotic “noise” of contemporary cities.