Attributes influencing college students’ participation in volunteering: a conjoint analysis
Attributes influencing college students’ participation in volunteering: a conjoint analysis
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影响大学生志愿服务参与的因素：联合分析
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
Doyeon Won
中科院分区：
文献类型：
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作者：
Young;Doyeon Won
尽管政府和高等教育机构越来越努力地制定计划，为大学生提供社区服务的机会，但人们对志愿者活动的哪些属性鼓励或阻碍参与知之甚少。本研究考察了正式志愿服务活动的五个属性在大学生志愿服务决策中的相对重要性。这项研究对美国东南部一所大学的380名大学生进行了调查，并对16种不同的志愿服务情景进行了联合分析。研究结果表明，一个组织的使命是他们参与的最重要的决定因素，其次是旅行距离、参考小组、灵活性和任务类型。调查结果还显示了志愿者活动方面的性别偏好。本研究最后提出了向不同群体的大学生推广志愿服务的建议。
Despite the increasing efforts by both government and higher education institutions to develop programs to provide college students with opportunities for community service, little is known as to which attributes of volunteer activity encourage or discourage participation. This study examines the relative importance of the selected five attributes of a formal volunteering activity in college students’ decision to volunteer. From a survey of 380 college students attending a university in the southeastern United States, this study employs a conjoint analysis with 16 distinctive volunteering scenarios. The findings indicate that an organization’s mission is the most important determinant of their participation, followed by travel distance, reference groups, flexibility, and task types. The results also reveal gender-specific preferences regarding volunteering activities. This study concludes with suggestions for marketing volunteer programs to different segments of college students.