Internet Memes, Media Frames, and the Conflicting Logics of Climate Change Discourse
Internet Memes, Media Frames, and the Conflicting Logics of Climate Change Discourse
复制标题
互联网模因、媒体框架和气候变化话语的冲突逻辑
DOI：
10.1080/17524032.2018.1560347
复制
发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Andrew S. Ross and Damian J. Rivers
中科院分区：
文献类型：
--
作者：
Ross Andrew S.;Rivers Damian J.;Rivers Damian J.;Andrew S. Ross and Damian J. Rivers
几十年来，媒体框架一直被应用于新闻信息，以影响新闻传递和解读的方式。然而，媒体框架往往集中在传统的新闻媒体渠道，但新媒体平台的出现，现在需要重新校准媒体框架是如何理解媒体和传播研究。本研究以气候变迁为焦点，探讨新媒体环境下的网路模因现象如何运用框架理论。具体而言，模因展示了五个常见的媒体框架的代表性从“确信”和“怀疑”的逻辑。有人认为，通过使用常见的模因模板结合典型的幽默或讽刺的消息，他们传达，互联网模因代表了一个潜在的强大的形式的社会政治参与在网上社区。
Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.