Trust building via risk taking: A cross-societal experiment
Trust building via risk taking: A cross-societal experiment
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DOI：
10.1177/019027250506800202
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发表时间：
2005-06-01
影响因子：
2.7
通讯作者：
Mashima, R
中科院分区：
文献类型：
--
作者：
Cook, KS;Yamagishi, T;Mashima, R
在社会科学领域新兴的信任文献中，冒险在建立信任关系中的作用在很大程度上被忽视了。然而，它对于理解信任如何发展至关重要。我们认为，一系列的冒险行为对于建立信任关系是必不可少的。我们在日本和美国进行了实验，以研究冒险对建立信任的独立和跨文化影响。这些实验的结果表明，美国参与者比日本参与者承担了更多的风险，这支持了美国人倾向于冒险和建立信任的普遍说法。即便如此，在提高合作水平方面，美国人并不比日本人好。这些实验的累积结果表明，对于美国人来说，冒险是建立信任的关键因素，但对于日本人来说则不然。我们的结果清楚地表明，如果我们要研究与社会合作相关的信任和信任建立，区分信任行为和合作并单独衡量它们非常重要。
The role of risk taking in building trust relations has largely been overlooked in the burgeoning literature on trust in the social sciences; yet it is central to understanding how trust develops. We argue that a series of risk-taking behaviors is indispensable to building a trust relation. We conducted experiments in Japan and the United States to examine the independent and cross-cultural effects of risk taking on trust building. The results of these experiments indicate that the American participants took more risks than did the Japanese, supporting the general claim that Americans are inclined toward risk taking and trust building. Even so, the Americans were no better than the Japanese at improving the level of cooperation. The cumulative results of these experiments imply that risk taking is a critical element in trust building for Americans, but less so for the Japanese. Our results show clearly that it is important to distinguish trusting behavior from cooperation and to measure them separately if we are to study trust and trust building in relation to social cooperation.