REFERENCE-DEPENDENT PREFERENCES, LOSS AVERSION, AND LIVE GAME ATTENDANCE
REFERENCE-DEPENDENT PREFERENCES, LOSS AVERSION, AND LIVE GAME ATTENDANCE
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DOI：
10.1111/ecin.12061
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发表时间：
2014-07-01
期刊：
影响因子：
1.8
通讯作者：
Zhou, Li
中科院分区：
文献类型：
--
作者：
Coates, Dennis;Humphreys, Brad R.;Zhou, Li
我们开发了一种消费者选择模型，根据参考偏好来现场观看体育赛事。该模型的预测激发了结果假设（UOH）的不确定性以及球迷希望看到爆冷和简单地看到主队赢得比赛的愿望，具体取决于参考依赖偏好和损失厌恶的重要性。对之前对 UOH 的实证测试的批判性回顾表明，对具有参考依赖偏好的模型有显着的支持，但对 UOH 的支持较少。来自美国职业棒球大联盟的新经验证据支持该模型的损失厌恶版本。 （JEL L83、D12）
We develop a consumer choice model of live attendance at a sporting event with reference-dependent preferences. The predictions of the model motivate the uncertainty of outcome hypothesis (UOH) as well as fans' desire to see upsets and to simply see the home team win games, depending on the importance of the reference-dependent preferences and loss aversion. A critical review of previous empirical tests of the UOH reveals significant support for models with reference-dependent preferences, but less support for the UOH. New empirical evidence from Major League Baseball supports the loss aversion version of the model. (JEL L83, D12)