Identification and Analysis of Multi-tasking Product Information Search Sessions with Query Logs
Identification and Analysis of Multi-tasking Product Information Search Sessions with Query Logs
复制标题
具有查询日志的多任务产品信息搜索会话的识别和分析
DOI：
10.20309/jdis.201621
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发表时间：
2016-08
影响因子：
1.5
通讯作者：
Jun Wang
中科院分区：
文献类型：
--
作者：
Xiang Zhou;Pengyi Zhang;Jun Wang
Abstract Purpose This research aims to identify product search tasks in online shopping and analyze the characteristics of consumer multi-tasking search sessions. Design/methodology/approach The experimental dataset contains 8,949 queries of 582 users from 3,483 search sessions. A sequential comparison of the Jaccard similarity coefficient between two adjacent search queries and hierarchical clustering of queries is used to identify search tasks. Findings (1) Users issued a similar number of queries (1.43 to 1.47) with similar lengths (7.3–7.6 characters) per task in mono-tasking and multi-tasking sessions, and (2) Users spent more time on average in sessions with more tasks, but spent less time for each task when the number of tasks increased in a session. Research limitations The task identification method that relies only on query terms does not completely reflect the complex nature of consumer shopping behavior. Practical implications These results provide an exploratory understanding of the relationships among multiple shopping tasks, and can be useful for product recommendation and shopping task prediction. Originality/value The originality of this research is its use of query clustering with online shopping task identification and analysis, and the analysis of product search session characteristics.
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DOI：
10.1145/1935826.1935875
发表时间：
2011-02
期刊：
--
影响因子：
--
作者：
C. Lucchese;S. Orlando;R. Perego;F. Silvestri;Gabriele Tolomei
通讯作者：
C. Lucchese;S. Orlando;R. Perego;F. Silvestri;Gabriele Tolomei
DOI：
10.1145/2488388.2488507
发表时间：
2013-05
期刊：
Proceedings of the 22nd international conference on World Wide Web
影响因子：
--
作者：
Hongning Wang;Yang Song;Ming-Wei Chang;Xiaodong He;Ryen W. White;Wei Chu
通讯作者：
Hongning Wang;Yang Song;Ming-Wei Chang;Xiaodong He;Ryen W. White;Wei Chu
影响因子：
8.6
作者：
Jarvelin, Anni;Jarvelin, Antti;Jarvelin, Kalervo
通讯作者：
Jarvelin, Kalervo
DOI：
10.1145/2493175.2493179
发表时间：
2013-07
期刊：
ACM Trans. Inf. Syst.
影响因子：
--
作者：
C. Lucchese;S. Orlando;R. Perego;F. Silvestri;Gabriele Tolomei
通讯作者：
C. Lucchese;S. Orlando;R. Perego;F. Silvestri;Gabriele Tolomei
影响因子：
10
作者：
Amit Bhatnagar;S. Ghose
通讯作者：
Amit Bhatnagar;S. Ghose