Shifting signals to help health: Using identity signaling to reduce risky health behaviors
Shifting signals to help health: Using identity signaling to reduce risky health behaviors
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DOI：
10.1086/587632
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发表时间：
2008-10-01
影响因子：
7.2
通讯作者：
Rand, Lindsay
中科院分区：
文献类型：
--
作者：
Berger, Jonah;Rand, Lindsay
这项研究探讨了基于身份的干预措施如何改善消费者健康。实验室和现场实验的结果表明，将危险的健康行为与人们不想发出的社会身份联系起来，可能会污染行为，并导致消费者做出更健康的选择。大学新生报告消费较少的酒精（实验2），餐馆顾客选择较少的增肥食物（实验3），当饮酒和吃垃圾食品作为回避组的标记。这些发现表明，基于身份的干预措施可以改变与现实世界行为相关的身份，从而改善人群的健康。
This research examines how identity-based interventions can improve consumer health. Results of laboratory and field experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the behaviors and lead consumers to make healthier choices. College freshman reported consuming less alcohol (experiment 2), and restaurant patrons selected less fattening food (experiment 3), when drinking alcohol and eating junk food were presented as markers of avoidance groups. These findings demonstrate that identity-based interventions can shift the identities associated with real-world behaviors, thereby improving the health of populations.