Understanding Supermarket Competition Using Choice Maps
Understanding Supermarket Competition Using Choice Maps
复制标题
使用选择图了解超市竞争
DOI：
10.1023/a:1008190508803
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发表时间：
2000
影响因子：
3.6
通讯作者：
A. Sinha
中科院分区：
文献类型：
--
作者：
A. Sinha
在本文中，我们提出了一个模型，它将空间相互作用模型与内部市场结构分析的最新发展相结合，并允许我们从揭示的偏好数据中推断超市的竞争。使用嵌套Logit公式，我们将消费者的商店选择决策建模为一个两阶段过程，在这个过程中，消费者首先选择郊区，然后选择从哪里购买食品杂货。因此，我们的方法不仅可以让零售经理了解在特定地区拥有门店连锁店的优势(或劣势)，还可以评估该地区的竞争。并与因子分析选择图进行了比较。
In this paper we propose a model which combines the spatial interaction models with the latest developments in internal market structure analysis and allows us to infer supermarket competition from revealed preference data. Using a nested logit formulation we model consumers' store choice decisions to be a two stage process in which consumers choose first the suburb and then the store from which to buy groceries. Hence, our method allows retail managers not only to understand the advantage (or disadvantage) of having their store chain in a particular area but also assess the competition within that area. Comparisons to Factor Analytic Choice Map is made.