Romantic blockbusters: the co-commissioning of Korean network-developed K-dramas as ‘Netflix originals’
Romantic blockbusters: the co-commissioning of Korean network-developed K-dramas as ‘Netflix originals’
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浪漫大片：与韩国网络制作的韩剧联合制作为“Netflix 原创”
DOI：
10.1080/17564905.2022.2120341
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发表时间：
2022
影响因子：
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通讯作者：
Hyun Jung Stephany Noh
中科院分区：
文献类型：
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作者：
Hyun Jung Stephany Noh
摘要 自 Netflix 于 2016 年开始在韩国提供跨国服务以来，该公司的主要战略是以联合委员会的形式与当地传统网络建立合作伙伴关系，并以“Netflix 原创”的形式提供本地开发的韩剧。在本文中，我分析了导致韩国有线电视频道 tvN 和 Netflix 联合制作电视剧的产业变革，特别关注《阳光先生》（Miseuteo syeonsyain，2018 年）和《爱的迫降》（Sarangui bulsichak，2019-2020 年），这是通过这种合作开发的许多成功韩剧的巅峰之作。自《冬季恋歌》（《Gyeoul yinga》，2004 年）取得巨大成功以来，韩剧因其浪漫类型的制作而享誉国际，该剧在日本掀起了韩流浪潮。这些节目延续了地面广播公司数十年来以浪漫为主题的韩剧的血统，同时通过 Netflix 的注入提供了更高的制作价值，这推动了韩剧向我所说的“浪漫大片”的演变。我研究了主要利益相关者（本地网络、本地制作公司和 Netflix）之间的三元关系，以追踪本地网络开发的韩剧向国际流通的 Netflix 原创作品的发展。
ABSTRACT Since Netflix started offering its multinational service in South Korea in 2016, the company’s main strategy has been to enter into partnerships with local legacy networks in the form of co-commissions and offer locally developed K-dramas as ‘Netflix Originals’. In this paper, I analyse the industrial changes that led to the Korean cable channel tvN and Netflix co-commissioning television series, focusing in particular on Mr. Sunshine (Miseuteo syeonsyain, 2018) and Crash Landing on You (Sarangui bulsichak, 2019-2020) as the culmination of the many successful K-dramas developed through this partnership. Renowned internationally for productions in the romance genre, K-drama has evolved rapidly since the enormous success of Winter Sonata (Gyeoul yeonga, 2004), the series that initiated the Korean Wave in Japan. These programs continue the decades-long lineage of romance-themed K-dramas by terrestrial broadcasters while offering enhanced production values made possible by infusions of capital from Netflix, which have fuelled the evolution of K-dramas into what I have termed ‘romantic blockbusters.’ I examine the triadic relationship among the key stakeholders—the local networks, the local production companies, and Netflix—to trace the development of local network-developed K-dramas into internationally circulating Netflix Originals.