Managing hotel revenue amid the COVID-19 crisis
Managing hotel revenue amid the COVID-19 crisis
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DOI：
10.1108/ijchm-06-2020-0623
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发表时间：
2021-01-06
影响因子：
11.1
通讯作者：
Chu, Angela Mai Chi
中科院分区：
文献类型：
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作者：
Guillet, Basak Denizci;Chu, Angela Mai Chi
目的-收入管理（RM）原则建立在基于需求的定价原则之上。本研究旨在探讨在低需求时期，特别是在2019年冠状病毒病（COVID-19）危机期间，如何以及在多大程度上在酒店业实施RM。设计/方法/方法-本文使用半结构化采访从酒店RM高管、RM顾问和RM系统提供商那里收集信息。参与者被要求思考COVID-19对其RM实践的影响。本文在2020年1月至3月期间采访了26位收入高管。结果-核心RM流程在COVID-19危机期间仍然相关;但是，并非所有组件都同样重要。业务分析、定价策略、需求建模和预测是最关键的RM流程。库存和价格优化和设置预订控制并不重要，在这个时候，沿着与分销渠道管理，这些过程将变得更加相关的需求pickup.Research限制/影响-在这方面的未来研究应集中在每个核心RM过程中单独和深入了解如何在危机和恢复期间的实施变化。未来的研究还应该调查这些过程在恢复期是如何运作的。2019冠状病毒病危机对酒店RM的全面影响可能会逐步显现。因此，核心RM过程也应该检查时，危机已经结束。独创性/价值-除了一些研究，触及RM相关的战略在经济衰退期间，知识，这是第一个研究系统地研究在何种程度上RM可以在危机期间实施。
Purpose - The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the coronavirus disease 2019 (COVID-19) crisis.Design/methodology/approach - This paper used semi-structured interviews to gather information from hotel RM executives, RM consultants and RM system providers. Participants were asked to think about the impact of COVID-19 on their RM practices. This paper interviewed 26 revenue executives between January and March 2020.Findings - Core RM processes are still relevant during the COVID-19 crisis; however, not all components are equally important. Business analysis, pricing strategy and demand modeling and forecasting are the most critical RM processes. Inventory and price optimization and setting booking controls are not as important at this time; along with distribution channel management, these processes will become more relevant as demand picks up.Research limitations/implications - Future research in this area should focus on each core RM process separately and in-depth to understand how implementation changes during the crisis and recovery periods. Future studies should also investigate how these processes operate during the recovery period. The full breadth of consequences of the COVID-19 crisis in hotel RM will likely manifest gradually. Therefore, the core RM processes should also be examined when the crisis is over.Originality/value - Apart from a few studies that touched on RM-related strategies during economic downturns, to the knowledge, this is the first study to systematically examine the extent to which RM can be implemented during a crisis.