Dynamic Capabilities and Business Model Innovation of Platform Enterprise: A Case Study of DiDi Taxi
Dynamic Capabilities and Business Model Innovation of Platform Enterprise: A Case Study of DiDi Taxi
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DOI：
10.1155/2020/8841368
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发表时间：
2020-07-17
影响因子：
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通讯作者：
Jiang, Qingquan
中科院分区：
文献类型：
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作者：
Lin, Ping;Zhang, Xiaosan;Jiang, Qingquan
互联网彻底改变了商业模式，催生了共享经济。一大批平台型企业发展迅速，但存在可持续性问题。平台型企业必须不断创新商业模式，才能获得持续的竞争优势。在复杂多变的环境中，动态能力帮助企业克服核心刚性，推动商业模式创新。本文分析了平台型企业商业模式创新的要素，以及动态能力与商业模式创新的关系。商业模式创新的要素包括价值主张创新、产品创新、合作伙伴关系创新和盈利模式创新。动态能力促进商业模式创新，对动态能力的培育具有不同的指导作用。以滴滴打车为例进行了探索性案例研究，验证了理论模型。
Internet has revolutionized business model and given birth to sharing economy. A large number of platform enterprises are growing rapidly but with sustainability problems. Platform enterprises have to continue innovating business models in order to obtain sustainable competitive advantages. In complex and varying environment, dynamic capabilities help enterprises overcome core rigidity and promote business model innovation. This article analyzes the elements of business model innovation of platform enterprises and also the relationship between dynamic capabilities and business model innovation. It concludes that the elements of business model innovation are value proposition, product, partnership, and profit model innovation. Dynamic capabilities promote business model innovation which has different guiding effects on the cultivation of dynamic capabilities. An exploratory case study was conducted, using DiDi taxi as an example, and verified the theory model.