An unfamiliar social norm rapidly produces framing effects in an economic game
An unfamiliar social norm rapidly produces framing effects in an economic game
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不熟悉的社会规范会在经济博弈中迅速产生框架效应
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
Helen Wasielewski
中科院分区：
文献类型：
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作者：
Lee Cronk;Helen Wasielewski
我们将美国人玩的信任游戏与osotua的概念联系起来，osotua是马赛人的一个标签，指的是一种由相互尊重、克制和责任感塑造的送礼关系。作为对照，三分之一的参与者（N = 70）阅读与社会生活无关的文本。另外三分之二（N = 140）阅读有关马赛和osotua。在阅读了马赛和奥索图亚的文章的人中，有一半人玩的是没有标签的信任游戏，而另一半人玩的是标签为“奥索图亚游戏”的信任游戏。“结果类似于以前从肯尼亚马赛人玩的有和没有osotua框架的信任游戏中获得的结果。和肯尼亚一样，在osotua框架的游戏中，转会比在马赛文本框架的游戏中要低，但在osotua标签框架的游戏中却没有。与肯尼亚一样，马赛文本框架下的游戏（而不是osotua标签）中的转移和预期回报之间的关系反映了达特的互惠逻辑，而osotua框架下的游戏则没有这种模式。这些发现对实验游戏方法以及文化、社会规范和社会行为之间关系的研究具有启示意义。
We framed trust games played by Americans with the concept of osotua, a Maasai label for a type of gift-giving relationship shaped by feelings of mutual respect, restraint, and responsibility. As a control, one third of the participants (N = 70) read a text unrelated to social life. The other two-thirds (N = 140) read about Maasai and osotua. Half of those who read about Maasai and osotua played unlabeled trust games, while the other half played trust games labeled "the Osotua game." Results are similar to those previously obtained from trust games played by Kenyan Maasai with and without osotua framing. As in Kenya, transfers were lower in the oso- tua-framed games than in the games framed by the Maasai text but not the osotua label. As in Kenya, the relationships among transfers and expected returns in the games framed by the Maasai text but not the osotua label reflect the tit-for-tat logic of reciprocity, while osotua-framed games do not show that pattern. These findings have implications for the experimental game method and for the study of the relationship between culture, social norms, and social behavior.