The Individual Agenda-Designing Process

The Individual Agenda-Designing Process
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个人议程设计过程

DOI:
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发表时间:
1999
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影响因子:
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通讯作者:
Patrick Roessler
Patrick Roessler
中科院分区:
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文献类型:
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作者:
Patrick Roessler

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本研究结合了三个数据集:(a)在900名德国公民中进行的代表性调查;(B)在这些受访者的互动伙伴中进行的滚雪球式调查;以及(c)对报纸、电视和广播报道的内容分析。通过内容分析数据和每个受访者的媒体使用模式的个人匹配程序,改进了自变量的测量。而聚合层面的分析表明,媒体和社会议程之间通常高度的对应关系,整体问题议程的个人层面的比较表明相互依赖性,与个人议程领导个别媒体议程更频繁。几个路径分析模型的单一问题的相关性表明,一个问题的重要性,在实际收到的媒体报道施加的问题的重要性的评估的受访者只有很小的影响。相反,个人因素,如问题的参与,人际沟通,和网络合作伙伴的问题评估,施加实质性的影响。
The present study combines three data sets: (a) a representative survey among 900 German citizens; (b) a snowball survey among the interaction partners of these interviewees; and (c) a content analysis of newspaper, television, and radio coverage. The measurement of the independent variable was improved by an individual matching procedure of content analysis data and the media use patterns of each respondent. Whereas the aggregate-level analysis shows the usually high correspondence between media and societal agenda, the individual-level comparison of whole issue agendas indicates mutual dependencies, with the personal agenda leading the individual media agenda more frequently. Several path analysis models for single-issue relevance reveal that the importance of an issue in the actually received media coverage exerts only little influence on the assessment of issue importance of a respondent. Instead, personal factors, such as issue involvement, interpersonal communication, and the issue assessment of the network partners, exert a substantial impact.