Using e-business to gain advantage
Using e-business to gain advantage
复制标题
利用电子商务获得优势
DOI：
10.1057/palgrave.jdm.3240068
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发表时间：
2002
期刊：
影响因子：
--
通讯作者：
H. Tobias
中科院分区：
文献类型：
--
作者：
H. Tobias
在几年的时间里，我们可能不会使用“电子商务”这个术语；我们将再次谈论“商业”，因为到那时，所有的商业都将成为“电子商务”。无论你的公司是大是小，是新是老，你所面临的挑战就是要理解互联网是如何带来真正的商业利益，然后让它成为现实。基本的商业基础和以往一样重要，但是在商业的每一个领域，互联网提供了真正惊人的机会来改变你的运作方式。本文着重于B2C和B2B电子商务之间的一些差异，着眼于使用基于互联网的技术提供真正的好处。
In a few years' time we will probably not be using the term ‘e-business’; we will all just talk about ‘business’ again because by then every business will be an ‘e-business’. The challenge — whether your company is large or small, new or old — is to understand just how the Internet can deliver real business benefits and then to make it happen. Basic business fundamentals remain as important as ever, but in every area of business the Internet offers truly amazing opportunities to transform the way you operate.This paper, focusing on some of the differences between B2C and B2B e-business, looks at delivering true benefits using internet-based technology.