For Your Local Eyes Only: Culture-Specific Face Typicality Influences Perceptions of Trustworthiness
For Your Local Eyes Only: Culture-Specific Face Typicality Influences Perceptions of Trustworthiness
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DOI：
10.1177/0301006617691786
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发表时间：
2017-08-01
期刊：
影响因子：
1.7
通讯作者：
Todorov, Alexander
中科院分区：
文献类型：
--
作者：
Sofer, Carmel;Dotsch, Ron;Todorov, Alexander
最近的研究结果显示，典型面孔比非典型面孔更值得信任。然而，目前还不清楚在可信度判断中使用典型性线索是否跨文化发生，以及这些线索是否具有文化特异性。在日本和以色列进行的两项研究中，参与者对面孔的可信度和吸引力进行了评判。在研究1中，面孔沿着跨文化维度变化，从日本面孔到以色列典型面孔不等。本族文化的典型面孔被认为比其他文化的典型面孔更值得信任，这表明两种文化中的人在判断可信度时都使用典型性线索，但代表典型性的线索与文化有关。由于感知者可能不太熟悉其他文化的典型性线索，研究2测试了他们在判断其他文化面孔时对可用面部信息的依赖程度。在研究2中，日本人和以色列人的面孔从有吸引力的日本人或以色列人到没有吸引力的人，各自的典型面孔都在中点。对于本族文化面孔，信任度判断在本族文化典型面孔周围达到峰值。然而，在判断其他文化面孔时，两种文化都使用了吸引力暗示，但这种影响对日本参与者更明显。我们的发现强调了文化在考虑典型性对可信度判断的影响时的重要性。
Recent findings show that typical faces are judged as more trustworthy than atypical faces. However, it is not clear whether employment of typicality cues in trustworthiness judgment happens across cultures and if these cues are culture specific. In two studies, conducted in Japan and Israel, participants judged trustworthiness and attractiveness of faces. In Study 1, faces varied along a cross-cultural dimension ranging from a Japanese to an Israeli typical face. Own-culture typical faces were perceived as more trustworthy than other-culture typical faces, suggesting that people in both cultures employ typicality cues when judging trustworthiness, but that the cues, indicative of typicality, are culture dependent. Because perceivers may be less familiar with other-culture typicality cues, Study 2 tested the extent to which they rely on available facial information other than typicality, when judging other-culture faces. In Study 2, Japanese and Israeli faces varied from either Japanese or Israeli attractive to unattractive with the respective typical face at the midpoint. For own-culture faces, trustworthiness judgments peaked around own-culture typical face. However, when judging other-culture faces, both cultures also employed attractiveness cues, but this effect was more apparent for Japanese participants. Our findings highlight the importance of culture when considering the effect of typicality on trustworthiness judgments.