It's Now Or Never! Using Deadlines as Nudges
It's Now Or Never! Using Deadlines as Nudges
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DOI：
10.1111/lsi.12199
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发表时间：
2015-08
期刊：
影响因子：
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通讯作者：
E. Zamir;Daphna Lewinsohn-Zamir;Ilana Ritov
中科院分区：
文献类型：
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作者：
E. Zamir;Daphna Lewinsohn-Zamir;Ilana Ritov
将行为洞察纳入监管似乎是近年来监管理论和实践中最重要的发展。行为知情监管鼓励自利和社会期望的行为，很少侵犯自主权。根据新的实证发现，本文提出了迄今为止被忽视的利用最后期限效应作为监管工具的可能性。截止日期是拖延症和健忘的解药。许多实证和实验研究都考察了最后期限在营销中的使用。本研究探讨了法律政策制定者可能使用的最后期限。它描述了两个调查实验，一个是随机现场实验，另一个是自然实验，这两个实验表明，截止日期可能会鼓励自利和社会期望的行为，而放松截止日期可能会阻止不太理想的行为。本文将讨论使用截止日期作为监管手段的实际和规范方面，并与其他工具（如默认规则和所需选择）进行比较。
Incorporating behavioral insights into regulation is plausibly the most significant development in regulatory theory and practice in recent years. Behaviorally informed regulation encourages self-benefiting and socially desirable behaviors with little intrusion on autonomy. Drawing on new empirical findings, this article puts forward the hitherto overlooked possibility of employing the deadline effect as a regulatory tool. Deadlines serve as an antidote to procrastination and forgetfulness. Many empirical and experimental studies have examined the use of deadlines in marketing. This study explores the possible use of deadlines by legal policy makers. It describes two survey experiments, a randomized field experiment and a natural experiment, which suggest that deadlines may encourage self-benefiting and socially desirable behaviors, and that relaxing deadlines may discourage less desirable behavior. The article discusses the practical and normative aspects of using deadlines as a regulatory means, compared to alternative tools, such as default rules and required choices.