Responses of young adults to graphic warning labels for cigarette packages.

Responses of young adults to graphic warning labels for cigarette packages.
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DOI:
10.1136/tobaccocontrol-2012-050645
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发表时间:
2015-03
期刊:
影响因子:
5.2
通讯作者:
Brewer NT
Brewer NT
中科院分区:
医学2区
文献类型:
--
作者:
Cameron LD;Pepper JK;Brewer NT

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2010年,美国食品和药物管理局(FDA)提出了针对卷烟包装的一系列36种图形警告标签。我们试图评估标签对吸烟健康后果的恐惧相关情绪和年轻人吸烟动机的影响。我们在 2010 年至 2011 年对 325 名年龄在 18 至 30 岁的吸烟者和非吸烟者进行了一项实验研究,我们通过北卡罗来纳州的社区分发名单和一家全国调查公司招募了这些人。每位参与者以随机顺序查看 27 个标签(其中 18 个带有图形图像和文本警告的建议标签,9 个仅带有文本警告),评估每个标签的可理解性及其对恐惧相关反应和阻止吸烟的影响。受访者发现大多数提议的标签都很容易理解。在 36 个标签中,与相应的纯文字标签相比,64% 的标签引起了更大的恐惧相关反应,58% 的标签阻止了受访者更多地吸烟。效果最好的标签上有照片(与图画或其他艺术图形相比)或描绘了患病的身体部位、痛苦的人或死者。几乎在每一次比较中,与不吸烟者相比,吸烟者的恐惧相关反应较低,并且对吸烟的欲望也较少感到沮丧。与纯文本标签相比,大多数提议的标签增强了对吸烟健康后果的恐惧相关反应,并减少了吸烟的动机,尽管其中一些标签的影响比其他标签更大。 FDA 最近采用的九个警告标签中,除了其中一个之外,其他所有标签都增强了与恐惧相关的反应并减少了吸烟动机。
In 2010, the US Food and Drug Administration (FDA) proposed a series of 36 graphic warning labels for cigarette packages. We sought to evaluate the effects of the labels on fear-related emotions about health consequences of smoking and smoking motivations of young adults. We conducted an experimental study in 2010–2011 with 325 smokers and non-smokers ages 18–30 years whom we recruited through community distribution lists in North Carolina and through a national survey company. Each participant viewed 27 labels (18 of the proposed labels with graphic images and text warnings and 9 with text-only warnings) in a random order, evaluating each label on understandability and its effects on fear-related reactions and discouragement from wanting to smoke. Respondents found most of the proposed labels easy to understand. Of the 36 labels, 64% induced greater fear-related reactions and 58% discouraged respondents from wanting to smoke more than the corresponding text-only labels did. Labels with the greatest effects had photographs (as compared with drawings or other art graphics) or depicted diseased body parts or suffering or dead people. In almost every comparison, smokers reported lower fear-related reactions and feeling less discouraged from wanting to smoke relative to non-smokers. Most of the proposed labels enhanced fear-related reactions about health consequences of smoking and reduced motivations to smoke relative to text-only labels, although some had larger effects than others. All but one of the nine warning labels recently adopted by the FDA enhanced fear-related reactions and reduced smoking motivations.
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