Social media outcomes in academia: engage with your audience and they will engage with you.
Social media outcomes in academia: engage with your audience and they will engage with you.
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社交媒体在学术界的成果：与你的受众互动，他们也会与你互动。
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Jessica Woolman
中科院分区：
文献类型：
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作者：
Jessica Woolman
社交媒体是分享信息、合作研究和与全球受众互动的绝佳工具。但杰西卡·伍尔曼认为，我们需要在大学范围内实施政策，以降低风险，在可能的情况下制定战略，并跟踪投资回报。通过专注于目标和战略，我们可以更有效率、更有效地参与社交媒体。
Social media is a great tool for sharing information, collaborating on research and interacting with a global audience. But Jessica Woolman argues that we need to implement university-wide policies to mitigate risk, strategize where possible, and track the return on investment. By focusing on objectives and strategy, we can be more efficient, effective and engaging on social media.