A Comparison of Distribution Channels for Large-Scale Deployments of iOS Applications
A Comparison of Distribution Channels for Large-Scale Deployments of iOS Applications
复制标题
iOS应用大规模部署的分发渠道比较
DOI：
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复制
发表时间：
2011
影响因子：
1.6
通讯作者：
M. Chalmers
中科院分区：
文献类型：
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作者：
Donald Mcmillan;Alistair Morrison;M. Chalmers
在Apple iOS设备上进行大规模参与试验时，研究人员被迫在使用Apple App Store或第三方软件库之间做出选择。为了说明这一选择，本文描述了一个通过两种方法发布的示例应用程序，沿着比较了用户人口统计数据和参与度。对这些存储库的内容进行了检查和比较，并提供了统计数据，突出显示了应用程序的下载次数和每个应用程序的用户保留情况。结果和讨论的相对优点，每个分布方法，让研究人员作出更明智的选择。结果包括，通过第三方存储库分发的应用程序的下载量是App Store应用程序的十倍，并且通过存储库招募的用户始终更多地使用该应用程序。
When conducting mass participation trials on Apple iOS devices researchers are forced to make a choice between using the Apple App Store or third party software repositories. In order to inform this choice, this paper describes a sample application that was released via both methods along with comparison of user demographics and engagement. The contents of these repositories are examined and compared, and statistics are presented highlighting the number of times the application was downloaded and the user retention experienced with each. The results are presented and the relative merits of each distribution method discussed to allow researchers to make a more informed choice. Results include that the application distributed via third party repository received ten times more downloads than the App Store application and that users recruited via the repository consistently used the application more.