Prioritising factors influencing consumers' reversing intention of e-waste using analytic hierarchy process
Prioritising factors influencing consumers' reversing intention of e-waste using analytic hierarchy process
复制标题
使用层次分析法优先考虑影响消费者扭转电子垃圾意愿的因素
DOI：
10.1504/ijecrm.2019.10020090
复制
发表时间：
2019
影响因子：
--
通讯作者：
A. A. Aziz
中科院分区：
文献类型：
--
作者：
A. Najmi;K. Kanapathy;A. A. Aziz
电子废物的不当管理正在成为全球性的威胁，并成为突然影响生态和人类健康的最新和最危险的环境问题。在这种情况下，制造商需要发挥自己的作用，承担责任，在废物达到其寿命终点时照顾废物。为此目的，本研究确定了制造商可以鼓励最终消费者在产品达到寿命终点时自行决定扭转产品的因素。从文献中确定的因素进行了优先级排序，采用层次分析法（AHP）。本研究的结果将有助于制造商在设计他们的营销策略和客户关系管理的方式，他们可以鼓励消费者扭转产品时，达到寿命结束。
Improper management of electronic waste (e-waste) is becoming a threat globally and emerges as the most recent and dangerous environmental issue that is abruptly affecting ecological and human health. In such scenario, manufacturers need to play their role in accepting responsibility to take care of the waste when they reach their end of life. For said purpose, the present study identified factors by which manufacturer can encourage end-consumers to reverse the products, at their discretion, when it reach end of life. Factors identified from literature were prioritised by using analytic hierarchy process (AHP). Results of the present study will help the manufacturers in devising their strategies for marketing and customer relationship management in a way that they can encourage consumers to reverse the products when it reach end of life.