Avoiding the Pitfalls of Reverse Innovation

Avoiding the Pitfalls of Reverse Innovation
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避免逆向创新的陷阱

DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Thierry Warin
Thierry Warin
中科院分区：
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文献类型：
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作者：
M. Hadengue;Nathalie de Marcellis;M. von Zedtwitz;Thierry Warin

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概述：反向创新的经济效益直观上是令人信服的，但这种新的创新战略给老牌企业带来了一些挑战，从担心产品被蚕食到“非我发明”综合症。法国眼科透镜制造商依视路已在多个项目中进行了反向创新试验;对其经验的研究表明，如何预测和克服反向创新的具体挑战，使公司能够更好地利用其全球创新努力的成果。
OVERVIEW: The economic benefits of reverse innovation are intuitively compelling, but this new innovation strategy presents several challenges to established firms, ranging from fears of product cannibalization to not-invented-here syndrome. French ophthalmic lens maker Essilor has experimented with reverse innovation over several projects; an examination of its experiences suggests how the specific challenges of reverse innovation may be anticipated and overcome to allow companies to better leverage the results of their global innovation efforts.