Continental Airlines Flies High with Real-Time Business Intelligence
Continental Airlines Flies High with Real-Time Business Intelligence
复制标题
美国大陆航空公司凭借实时商业智能展翅高飞
DOI：
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发表时间：
2004
期刊：
影响因子：
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通讯作者：
J. Hoffer
中科院分区：
文献类型：
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作者：
Ron Anderson;H. Watson;B. Wixom;J. Hoffer
实时商业智能（BI）正在将大陆航空公司推向新的高度。在实时数据仓库的支持下，该公司极大地改变了其业务的各个方面。大陆集团总裁兼首席运营官Larry Kellner对实时商业智能的影响进行了如下描述：“实时商业智能对我们实现业务战略至关重要，并创造了显著的业务效益。“事实上，大陆集团在过去六年中通过其BI计划实现了超过5亿美元的成本节约和收入创造，投资回报率超过1,000%。
Real-time business intelligence (BI) is taking Continental Airlines to new heights. Powered by a real-time data warehouse, the company has dramatically changed all aspects of its business. Continental’s president and COO, Larry Kellner, describes the impact of real-time BI in the following way: “Real-time BI is critical to the accomplishment of our business strategy and has created significant business benefits." In fact, Continental has realized more than $500 million in cost savings and revenue generation over the past six years from its BI initiatives, producing an ROI of more than 1,000 percent.