Key factors in the triumph of Pokémon GO
Key factors in the triumph of Pokémon GO
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Pokémon GO 获胜的关键因素
DOI：
10.1016/j.bushor.2017.05.016
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发表时间：
2017
影响因子：
7.4
通讯作者：
A. K. Tang
中科院分区：
文献类型：
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作者：
A. K. Tang
移动的应用市场，尤其是应用游戏领域，是一个价值数十亿美元的市场。本研究通过深度访谈和两次大规模调查，共访问了1，437名受访者，调查了移动的应用游戏玩家的消费行为。应用程序游戏Pokemon GO成为一种全球现象，不仅是社会轰动，而且是一种高利润的商业模式。本文以遥现理论和社会资本理论为理论透镜，建立了一个解释《精灵宝可梦GO》成功因素的框架。该理论框架还为计划进入利润丰厚的应用游戏市场的从业者提供了指导。
The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market.