Cognitive responses to minority- or majority-based communications: Factors that underlie minority influence
Cognitive responses to minority- or majority-based communications: Factors that underlie minority influence
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DOI：
10.1111/j.2044-8309.1996.tb01086.x
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发表时间：
1996-03-01
影响因子：
5.4
通讯作者：
Crano, WD
中科院分区：
文献类型：
--
作者：
Alvaro, EM;Crano, WD
这项研究关注的是当一个人遇到来自多数、群体内/少数或群体外/少数地位的来源提出的支持或反对态度的信息时所引起的反应。有人提出，这些反应可能有助于解释在少数影响力的情况下观察到的延迟的、间接的态度改变的模式，以及在多数影响力中经常发现的直接和立即的变化。采用标准的态度改变设计，研究表明，接触到群体内少数群体的沟通的参与者比接触到多数群体或我们群体少数群体的参与者更容易认可信息来源的信息，详细阐述和回忆信息的内容，并认可沟通来源。讨论了这种反应模式如何解释少数影响力文献中的共同发现。
This study is concerned with reactions aroused when a person encounters a pro- or counter-attitudinal message presented by a source oi majority, in-group/minority or out-group/minority status. It is proposed that these reactions may help explain the pattern of delayed, indirect, attitude change observed in instances of minority influence, and the direct and immediate changes often found in majority influence. Employing a standard attitude change design, the research demonstrates that participants exposed to a communication attributed to a minority in-group are more prone than those exposed to either a majority or our-group minority to approbate the source's message, elaborate and recall the message's contents, and approbate the communication source. The manner in which this pattern of responses explicates common Findings in the minority influence literature is discussed.