Tourists’ Pro-environmental Behaviors: Moral Obligation or Disengagement?
Tourists’ Pro-environmental Behaviors: Moral Obligation or Disengagement?
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DOI：
10.1177/0047287520910787
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发表时间：
2020-04
影响因子：
8.9
通讯作者：
J. Wu;X. Font;Jingyan Liu
中科院分区：
文献类型：
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作者：
J. Wu;X. Font;Jingyan Liu
我们通过整合促进（道德义务）和抑制（道德脱离）两种机制来研究亲环境行为的形成。对中国某国家级自然保护区285名游客的抽样调查结果表明，道德义务正向影响PEB意愿，而道德脱离对PEB意愿有显著的负向影响。道德义务和道德脱离在影响PEB意图方面的相对重要性差异不大。社会影响在道德变量对行为动机的影响中起着重要的调节作用。本研究还揭示了低努力PEB意向是高努力PEB意向的先导，以及道德义务/道德脱约与高努力PEB意向之间的中介，拓宽了对PEB结构的认识。该研究为旅游从业者和政策制定者提供了见解和启示，并为未来对PEB促进和抑制机制悖论的研究探索开辟了道路。
We study the formation of pro-environmental behaviors (PEBs) by integrating both the promoting (moral obligation) and inhibiting (moral disengagement) PEB mechanisms. Results of a sample of 285 tourists at a National Nature Reserve in China affirm that moral obligation positively affects PEB intention, while moral disengagement has significant negative impact. There is little difference in the relative importance of moral obligation and moral disengagement in affecting PEB intention. Social influence plays an important role in regulating the impacts of moral variables on PEB intentions. This study also broadens knowledge of the structure of PEB, by unveiling low-effort PEB intention as a precursor to high-effort PEB intention, and a mediator between moral obligation / moral disengagement and high-effort PEB intention. This study provides insights and implications for tourism practitioners and policy makers, and opens up future research exploration of the paradox of the promoting and inhibiting PEB mechanisms.