On the use and potential of behavioural economics from the perspective of transport and climate change
On the use and potential of behavioural economics from the perspective of transport and climate change
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DOI：
10.1016/j.jtrangeo.2012.03.003
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发表时间：
2012-09
影响因子：
6.1
通讯作者：
E. Avineri
中科院分区：
文献类型：
--
作者：
E. Avineri
可以说，交通规划和政策制定的主要思想来源于新古典经济学，其中个人在很大程度上被假定为做出理性，一致和有效的选择，并应用决策的认知过程，最大限度地提高其经济效用。行为科学的研究表明，个人在各种情况下的选择偏离了理性人范式的预测，这种范式激发了旅行行为领域的研究议程。政府的新概念和做法旨在将一些行为经济学的见解应用于行为改变倡议和措施的设计，这是美国和英国最近倡导的一种方法。本文从运输和气候变化的角度，在两个主要方面：旅行需求建模和行为改变措施的设计，简要回顾了行为经济学的使用和潜力。对旅行行为经济学实施的局限性和知识差距的讨论可能有助于辩论，并有助于确定这一领域的研究议程。
It can be argued that the main thinking in transport planning and policy making stem from neoclassical economics in which individuals are largely assumed to make rational, consistent, and efficient choices, and apply cognitive processes of decision making that maximise their economic utility. Research in behavioural sciences indicates that individuals’ choices in a wide range of contexts deviate from the predictions of the rational man paradigm inspired the research agenda in the field of travel behaviour. New concepts and practices of government aim to apply some behavioural economics insights in the design of behavioural change initiatives and measures, an approach recently advocated in the US and the UK. This paper provides a brief review on the use and potential of behavioural economics from the perspective of transport and climate change, in two main contexts: travel demand modelling and design of behaviour change measures. The discussion of limitations and knowledge gaps associated with the implementation of behavioural economics to a travel behaviour context might contribute to the debate and help in defining research agenda in this area.