Unleashing the Competitive Environments - A Review Of Blue OceanStrategy
Unleashing the Competitive Environments - A Review Of Blue OceanStrategy
复制标题
释放竞争环境——蓝海战略回顾
DOI：
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复制
发表时间：
2016
期刊：
影响因子：
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通讯作者：
M. Vignesh
中科院分区：
文献类型：
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作者：
M. Vignesh
迈克尔·波特认为，企业的竞争可以从五个维度来看待。其中，替代产品和新企业进入的竞争迫在眉睫。然而，这些竞争力量在有限的环境中经过一段时间后就会变得难以管理，这种传统的竞争方式被称为红海战略。因此，Chan Kim 和 Renée Mauborgne 正在制定和设想新的战略，即蓝海战略。这一概念的关键是价值创新，可以应用于产品、服务或交付中。 BOS 旨在提供无竞争的营销空间，而不是高度竞争的环境。本文讨论了这个概念及其重要性、传统方法之间的差异以及实施阶段。
According to Michael Porter, competition for a firm can be viewed from five dimensions. Amongst which, the competition from the substitute products and entry of new firms are imminent. However, these competitive forces become unmanageable over a period of time within the confined environment and such traditional competitive rivalry is referred as the red ocean strategy. Hence a new strategy viz., blue ocean strategy was being formulated and envisaged by Chan Kim and Renée Mauborgne. The crux of the concept is value innovation which can be adopted either in product, service or delivery. BOS is meant for uncontested marketing space rather going for a highly competitive environment. This concept along with its importance, differences between the traditional approaches, stages in implementation is being discussed in this paper.
DOI：
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发表时间：
2013-07
期刊：
South Asian journal of management
影响因子：
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作者：
K. Shahzad;S. U. Bajwa;Shahid A. Zia
通讯作者：
K. Shahzad;S. U. Bajwa;Shahid A. Zia