Globalization, East Asian media cultures and their publics
Globalization, East Asian media cultures and their publics
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全球化、东亚媒体文化及其公众
DOI：
10.1080/01292981003693385
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发表时间：
2010
影响因子：
2.6
通讯作者：
Koichi Iwabuchi
中科院分区：
文献类型：
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作者：
Koichi Iwabuchi
在过去的二十年里，媒体和文化全球化达到了另一个发展和渗透的水平。在新闻集团、迪士尼、时代华纳等全球传媒文化的强大传教士渗透和整合各个（国家）传媒市场的同时，东亚传媒文化生产和跨亚洲传媒共同生产、流通和消费的发展也同样引人注目。一方面，这些事态发展突出了该区域内外的文化生产、流通和联系的非西方化模式。然而，另一方面，这些发展是否最终挑战了不平衡的跨国媒体文化流动，并真正促进了不同地方人民之间的对话联系，因为它们再现了等级制，不平衡和边缘化，这仍然是值得怀疑的。本文将批判性地审视亚洲媒介文化生产和亚洲间联系的兴起如何未能为更广泛的本地、国家和跨国公共利益服务，特别是在推动不平衡的全球化进程方面，市场逻辑深刻地支配着媒介文化的生产、流通和消费。鉴于国家对跨国媒体文化产业活动的支持，研究者必须更严格地审视亚洲大众文化网络中的不平衡，不平等和边缘化，并与各种社会行为者进行跨国合作，以更民主和对话的方式推进亚洲媒体文化联系。
In the last two decades, media and cultural globalization has reached another level of development and penetration. While various (national) media markets have been penetrated and integrated by the powerful missionaries of global media culture such as News Corporation, Disney and Time Warner, the development of East Asian media cultural production and inter-Asian media co-production, circulation and consumption has become no less conspicuous. On the one hand, these developments have highlighted the de-Westernized patterns of cultural production, circulation and connection in, from and within the region. However, on the other, it is still questionable if these developments have eventually challenged uneven transnational media cultural flows and have truthfully promoted dialogic connections among people of various places, as they reproduce hierarchy, unevenness and marginalization. This article will critically review how the rise of Asian media culture production and inter-Asian connections fails to serve wider public interests locally, nationally and transnationally, especially in terms of the promotion of uneven globalization process in which the logic of market has deeply governed the production, circulation and consumption of media culture. Given that the states are supporting the activities of transnational media culture industries, it is imperative for researchers to examine more rigorously the unevenness, inequality and marginalization in the inter-Asian mass culture network, and to collaborate transnationally with various social actors so as to advance inter-Asian media culture connections in more democratic and dialogic ways.
《日本研究与跨国主义》
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