Audiences: a decade of transformations - reflections from the CEDAR network on emerging directions in audience analysis
Audiences: a decade of transformations - reflections from the CEDAR network on emerging directions in audience analysis
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DOI：
10.1177/0163443717717632
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发表时间：
2017-11-01
影响因子：
3.3
通讯作者：
Das, Ranjana
中科院分区：
文献类型：
--
作者：
Das, Ranjana
在本文中，我将 2004 年至 2014 年这十年视为受众分析的变革性（尽管不确定）十年，面对迅速碎片化的媒体环境。接下来，回顾我领导的 14 个国家网络——受众研究新兴方向联盟 (CEDAR) 所做的研究，该网络由英国艺术与人文研究理事会资助——我研究了这十年转型的特征，关注了贯穿这十年并使其在受众研究历史上脱颖而出的知识标记。我重点关注 CEDAR 网络进行的分析中出现的四个关键转型轴，并认为这四个轴代表了受众分析经历了一个不确定但令人兴奋的十年的重要方式。这些轴是受众对超连接和侵入性媒体的不断变化的应对策略、受众对媒体内容流的干扰、受众劳动力的共同选择以及受众行动的微观和宏观政治。最后，我将 2004 年至 2014 年这个变革性的十年定位在该领域不确定时刻和变化时期的较长背景下，认为与那些时间点不同，现在受众分析也进入了一个更新、更未知但非常重要的阶段。
In this essay, I examine the 10 years between 2004 and 2014 as a transformative, if uncertain, decade for audience analysis, faced with rapidly fragmenting media environments. Next, reflecting on the research done by a 14 country network I direct - Consortium on Emerging Directions in Audience Research (CEDAR), funded by the Arts and Humanities Research Council, United Kingdom - I examine the features of this decade of transformation, paying attention to the intellectual markers that punctuate this decade and make it stand out in the history of audience studies. I focus on four pivotal axes of transformations which emerge out of the analysis conducted by the CEDAR network and argue that these four represent significant ways in which audience analysis has lived through an uncertain but exciting decade. These axes are audiences' changing coping strategies with hyper-connected and intrusive media, audience interruptions of media content flows, the co-option of audience labour, and the micro-macro politics of audience action. I conclude by locating this transformative decade 2004-2014 against a longer backdrop of uncertain moments and periods of flux in the field, arguing, that not unlike those points in time, now too, audience analysis has reached a newer, more unknown, but very significant phase.