Tobacco industry response to menthol cigarette bans in Alberta and Nova Scotia, Canada
Tobacco industry response to menthol cigarette bans in Alberta and Nova Scotia, Canada
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DOI:
10.1136/tobaccocontrol-2016-053099
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发表时间:
2017-03-01
期刊:
影响因子:
5.2
通讯作者:
Cohen, Joanna E.
中科院分区:
文献类型:
--
作者:
Brown, Jennifer;DeAtley, Teresa;Cohen, Joanna E.
Menthol cigarettes are associated with increased initiation and progression to regular smoking and decreased likelihood of smoking cessation. 1–8 Menthol smokers are more likely to be women and adolescents in several countries. 9 The Conference of the Parties to the Framework Convention on Tobacco Control recommend that Parties regulate ingredients that make cigarettes more palatable, including flavouring substances like menthol. 10 The Canadian province Nova Scotia became the first jurisdiction to implement a ban on menthol tobacco products in May 2015, and the province of Alberta followed in September 2015. 11 These regulations extended existing provincial bans on the sale of flavoured tobacco products to include menthol flavoured tobacco products, with the exception of pipe tobacco and some cigars. Additional Canadian provinces, Brazil, Ethiopia, Turkey and the European Union have passed regulations to ban menthol tobacco products. 11 As jurisdictions (including cities, states/provinces and countries) consider bans on menthol tobacco products, real-life contextual data on the industry response to such bans can be helpful in formulating effective bans. For example, when misleading descriptors on tobacco packaging such as ‘light’and ‘low tar’were prohibited, the tobacco industry continued to communicate those same misleading health messages to the consumer using colour or other descriptors. 12 13 Industry tactics to undermine the effectiveness of health warnings on tobacco packaging have included the use of promotional packaging and altered pack size. 14 15 Drawing on a sample of cigarette packs purchased in Alberta and Nova Scotia, Canada, we describe the industry response to a ban on menthol tobacco products.Between September and December 2015, we purchased a sample of cigarette packs from two major cities in Alberta preban and postban (422 packs) and Nova Scotia postban (76 packs). At major retailers, store clerks were asked for menthol and green packs preban and menthol, menthol replacement, green and new packs to the market postban. At one store in each city, all unique packs of cigarettes available were purchased. A pack was considered unique if it differed in at least one exterior pack feature including brand name, colours, design elements or cellophane. In total, 63 stores were visited and 35 purchases were made. Using qualitative content analysis, we identified menthol packs as well as descriptors and pack features that may connote ‘menthol replacement’packs. While the regulations include prohibitions on menthol tobacco