Dynamic Pricing and Learning: Historical Origins, Current Research, and New Directions
Dynamic Pricing and Learning: Historical Origins, Current Research, and New Directions
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DOI：
10.2139/ssrn.2334429
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发表时间：
2013-12
期刊：
影响因子：
--
通讯作者：
Arnoud V. den Boer
中科院分区：
文献类型：
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作者：
Arnoud V. den Boer
近年来，动态定价和学习这一主题受到了不同科学界的广泛关注。我们调查了这些文献流：我们简要介绍了定价和需求估计定量研究的历史起源，指出了动态定价领域的不同子领域，并深入概述了有关动态定价和学习的现有文献。我们的重点是运筹学和管理科学文献，但我们也讨论市场营销、经济学、计量经济学和计算机科学的相关贡献。我们讨论与方法论相关研究领域的关系，并确定未来研究的方向。
The topic of dynamic pricing and learning has received a considerable amount of attention in recent years, from different scientific communities. We survey these literature streams: we provide a brief introduction to the historical origins of quantitative research on pricing and demand estimation, point to different subfields in the area of dynamic pricing, and provide an in-depth overview of the available literature on dynamic pricing and learning. Our focus is on the operations research and management science literature, but we also discuss relevant contributions from marketing, economics, econometrics, and computer science. We discuss relations with methodologically related research areas, and identify directions for future research.