Design outsourcing in the fashion supply chain: OEM versus ODM
Design outsourcing in the fashion supply chain: OEM versus ODM
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DOI：
10.1057/jors.2015.23
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发表时间：
2016-02
影响因子：
3.6
通讯作者：
Bin Shen;Qingying Li;C. Dong;Vincent Quan
中科院分区：
文献类型：
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作者：
Bin Shen;Qingying Li;C. Dong;Vincent Quan
设计创新是时尚的引擎。许多时装公司将设计创新外包给供应商。设计外包在时尚供应链中呈上升趋势，但这方面的研究滞后于行业实践。在本文中，我们研究如何设计外包影响供应链，我们比较下的原始设备制造商（OEM）战略与原始设计制造商（ODM）战略的供应链绩效。我们评估了一个市场规模外包模型，设计增强影响市场规模，和一个成功概率外包模型，设计增强影响创新的成功概率。我们发现，当供应商与零售商通过批发价格合同的ODM策略下，供应商没有动机投资于创新。在市场规模外包模式下，集中式供应链下的设计创新高于OEM策略下的设计创新。而在成功概率外包模型中，OEM策略下的创新成功概率高于集中式供应链下的创新成功概率。此外，我们发现，利润分享合同可以实现供应链协调下的OEM和ODM战略，而收入分享和回购合同不能。
Design innovation is the engine of fashion. Many fashion firms outsource design innovation to their suppliers. Design outsourcing is on the rise in the fashion supply chain, but research in this area lags behind industry practice. In this paper, we examine how design outsourcing affects the supply chain, and we compare supply chain performance under an Original Equipment Manufacturer (OEM) strategyversusan Original Design Manufacturer (ODM) strategy. We evaluate a market size outsourcing model where design enhancement influences market size, and a success probability outsourcing model where design enhancement influences the success probability of innovation. We find that when the supplier trades with the retailer via a wholesale price contract under the ODM strategy, the supplier has no incentive to invest in innovation. In the market size outsourcing model, the design innovation in the centralized supply chain is higher than that under the OEM strategy. However, in the success probability outsourcing model, the success probability of innovation under the OEM strategy is higher than that in the centralized supply chain. Furthermore, we find that a profit sharing contract can achieve supply chain coordination under both OEM and ODM strategies; whereas, revenue sharing and buyback contracts cannot.