Communicating Ebola through social media and electronic news media outlets: A cross-sectional study
Communicating Ebola through social media and electronic news media outlets: A cross-sectional study
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DOI：
10.1177/1460458214568037
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发表时间：
2016-09-01
影响因子：
3
通讯作者：
Househ, Mowafa
中科院分区：
文献类型：
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作者：
Househ, Mowafa
社交媒体和电子新闻媒体活动是向公众提供信息的重要来源。然而，在最近的埃博拉病毒恐慌等重大世俗事件期间，探索使用Twitter和电子新闻机构的研究很少。本文的目的是调查Twitter和电子新闻媒体在传播埃博拉病毒信息方面的使用情况。2014年9月30日至10月29日，对Twitter数据和谷歌新闻趋势数据进行了横断面调查。从9月30日到10月29日，大约有2600万条推文(25925152条)含有埃博拉一词。推特和电子新闻机构的相关活动最多发生在2014年10月16日。Twitter数据的其他重要峰值出现在2014年10月1日、10月6日、10月8日和10月12日。推特订阅的主要影响者是新闻媒体。这项研究揭示了电子新闻媒体发布与Twitter围绕埃博拉等重大事件的活动之间的关系。医疗保健组织应利用电子新闻媒体与Twitter等社交媒体网站上的热门事件之间的关系，并应与领先的电子新闻媒体机构(如CNN、雅虎、路透社)合作，开发可对社交媒体活动产生影响的社交媒体活动。
Social media and electronic news media activity are an important source of information for the general public. Yet, there is a dearth of research exploring the use of Twitter and electronic news outlets during significant worldly events such as the recent Ebola Virus scare. The purpose of this article is to investigate the use of Twitter and electronic news media outlets in communicating Ebola Virus information. A cross-sectional survey of Twitter data and Google News Trend data from 30 September till 29 October, 2014 was conducted. Between 30 September and 29 October, there were approximately 26 million tweets (25,925,152) that contained the word Ebola. The highest number of correlated activity for Twitter and electronic news outlets occurred on 16 October 2014. Other important peaks in Twitter data occurred on 1 October, 6 October, 8 October, and 12 October, 2014. The main influencers of the Twitter feeds were news media outlets. The study reveals a relationship between electronic news media publishing and Twitter activity around significant events such as Ebola. Healthcare organizations should take advantage of the relationship between electronic news media and trending events on social media sites such as Twitter and should work on developing social media campaigns in co-operation with leading electronic news media outlets (e.g. CNN, Yahoo, Reuters) that can have an influence on social media activity.