Design for Product Care—Development of Design Strategies and a Toolkit for Sustainable Consumer Behaviour
Design for Product Care—Development of Design Strategies and a Toolkit for Sustainable Consumer Behaviour
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产品护理设计——制定可持续消费者行为的设计策略和工具包
DOI：
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
R. Mugge
中科院分区：
文献类型：
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作者：
L. Ackermann;M. Tuimaka;A. Pohlmeyer;R. Mugge
背景：照顾产品是延长产品寿命并保持其所需性能水平的相关方法，因此是可持续消费者行为的一个重要方面。尽管消费者普遍有爱护产品的动机，但此前的研究表明，他们在日常生活中很难维修、维护或小心对待自己的产品。设计有可能增加消费者的产品护理活动，但设计师需要更多的知识和独特的策略来唤起消费者的这种产品护理行为。
方法：通过多方法方法--个人和小组集思广益会议以及对现有解决方案的分析--我们就如何刺激消费者的产品护理提出了大量想法。
结果：我们能够在分组会议中将这些想法总结为8个策略和24个子策略，这些策略可以通过设计促进产品关怀。这八种策略是：社会关系、告知、授权、挪用、控制、意识、前因后果和反思。将消费者的观点整合到产品护理策略中，扩展了目前已知的维修和维护设计策略。为了支持设计师实施这些策略，我们开发了一个工具包，可以用于不同产品类别的产品开发过程。
结论：本文确定了产品护理策略，这些策略明显侧重于消费者对可持续行为的看法，并可以通过设计来激励。这些相当于心理驱动的策略因此补充了现有的以技术和产品为导向的设计策略。此外，为了促进实施，开发了一个设计工具包，指出了实践中的关键要求。
Background: Taking care of products is a relevant approach to prolong products’ lifetimes and retain their desired level of performance, and is thus an important aspect of sustainable consumer behaviour. Although consumers have a general motivation to take care of their products, previous research has shown that they struggle to repair, maintain or treat their products carefully in daily life. Design has the potential to increase consumers’ product care activities, but designers need more knowledge and distinct strategies to evoke this product care behaviour with consumers.
Methods: By the means of a multi-method approach—individual and group brainstorming sessions as well as an analysis of existing solutions—we created a large number of ideas on how to stimulate product care among consumers.
Results: We were able to summarize these ideas in a clustering session into eight strategies and 24 sub-strategies that can foster product care through design. These eight strategies are: social connections, informing, enabling, appropriation, control, awareness, antecedents & consequences, and reflecting. The integration of the consumer perspective into strategies for product care extends currently known design strategies for repair and maintenance. To support designers in the implementation of these strategies, we developed a toolkit that can be used in the product development process of different product categories.
Conclusions: This paper identifies product care strategies that have a distinct focus on the consumers’ perspective of sustainable behaviour and that can be stimulated through design. These rather psychologically-driven strategies thereby complement existing technology- and product-oriented design strategies. Furthermore, to facilitate implementation, a design toolkit has been developed that points to key requirements in practice.