Expanding Distribution Channels
Expanding Distribution Channels
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拓展分销渠道
DOI：
10.1080/16081625.2016.1188453
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发表时间：
2016
影响因子：
1.1
通讯作者：
Noriaki Matsushima
中科院分区：
文献类型：
--
作者：
花薗誠;Lijun Pan;大槻恒裕;Noriaki Matsushima
我提供了一个模型中，上游生产商，其生产成本是二次的数量，通过两个分销渠道，传统渠道和外部零售商销售他们的产品。一些生产者（称为“大”生产者）向两个渠道供应，而其他生产者（称为“小”生产者）只能向传统渠道供应。所有生产商都在传统渠道中进行数量竞争。外部零售商向上游生产商提供非歧视性的单位支付。研究表明，小生产商的分销渠道扩张会降低生产商的利润和上游生产商的利润之和。
I provide a model in which upstream producers, whose production cost is quadratic in quantity, sell their products through two distribution channels, a traditional channel and an external retailer. Some producers (called ‘large’ producers) supply to both channels, whereas other producers (called ‘small’ producers) are only able to supply to the traditional channel. All producers compete in quantity in the traditional channel. The external retailer offers a nondiscriminatory per unit payment to upstream producers. I show that distribution channel expansion executed by a small producer can decrease the producer’s profit and the sum of the upstream producers’ profits.