Coordination of social responsibility and order quantity in a two-echelon supply chain: A collaborative decision-making perspective
Coordination of social responsibility and order quantity in a two-echelon supply chain: A collaborative decision-making perspective
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DOI：
10.1016/j.ijpe.2016.11.017
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发表时间：
2017-02-01
影响因子：
12
通讯作者：
Heydari, Jafar
中科院分区：
文献类型：
--
作者：
Nematollahi, Mohammadreza;Hosseini-Motlagh, Seyyed-Mandi;Heydari, Jafar
随着全球化的发展趋势和可持续性的关注，关注企业社会责任（CSR）问题的必要性不仅适用于单个企业，而且延伸到整个供应链（SC）网络。在一家公司协助企业社会责任问题将彻底影响其他供应链成员。在本文中，一个制造商-零售商供应链被认为是在报童设置。供应商可以投资于企业社会责任活动，这可以提高产品的知名度，从而提高市场需求。首先，研究了供应链成员在分散决策和集中决策两种模式下的决策行为;然后，提出了一种新的供应链成员协作模型，以确定最优订货量和企业社会责任投资，从而最大化供应链的整体利润，并激励成员参与。最后，分散，集中和协作模式的结果进行了比较，并提供了一些管理见解。数值实验表明，在一定条件下，与其他决策结构相比，合作模式在增加供应链利润的同时，也能获得更多的企业社会责任投资和更好的企业社会责任绩效水平。
Regarding globalization growing trend and sustainability concerns, the need for paying attention to the issues of corporate social responsibility (CSR) not only applies to individual firms, but also extends to the whole supply chain (SC) networks. Assisting CSR issues in one individual firm will thoroughly influence other supply chain members. In this paper, a supplier-retailer SC is considered in a newsvendor setting. It is possible for the supplier to invest in CSR activities which could improve the popularity of products and, subsequently, market demand. Firstly, both members' decisions under decentralized and centralized decision-making models are investigated; afterwards, a novel collaborative model is proposed to determine optimal order quantity and CSR investment, thus maximizing the whole SC profits and also motivating members to participate. Finally, the results of decentralized, centralized, and collaborative models are compared and some managerial insights are provided. Numerical experiments indicate that, under some circumstances, alongside the increment of SC profits, more CSR investment and better CSR performance level will be achieved through the collaborative model than other decision-making structures.