Evaluation of City Logistics Solutions with Business Model Analysis
Evaluation of City Logistics Solutions with Business Model Analysis
复制标题
通过商业模式分析评估城市物流解决方案
DOI：
10.1016/j.sbspro.2014.01.1460
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
B. Posthumus
中科院分区：
文献类型：
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作者：
H. Quak;S. Balm;B. Posthumus
在城市物流领域经常出现小规模的地方示范，其结果被认为只适合于特定的背景。各种当地示范通常表明解决方案的技术和操作可行性。这些往往得到补贴的示范活动由于缺乏对其商业模式的思考，即缺乏财务可行性，因此没有长期潜力。要使解决方案在实践中真正发挥作用，需要一个可行的商业模式。通过使用业务模型画布，本文讨论了在实施或扩展城市物流解决方案时需要考虑的业务方面。调查结果是基于CITYBACK项目的一个解决方案的结果;即Bentobox，一个用于包裹（B2C）和商店（B2B）交付的模块化包装站。现场演示清楚地显示了运营效率、灵活性和环境影响的改善。然而，为了在实践中实现这些成果，试点组织的业务模式表明，需要在业务活动、资源和伙伴方面进行变革。此外，由于对客户的价值主张没有直接改善，成本结构的负面变化，如投资成本，需要通过足够的运营效率来补偿，以扩展解决方案。对社会的积极结果并没有给物流经营者带来经济利益。基于价值主张的推理显示了Bentobox的潜力（在共享系统中）。
Small scale, local demonstrations of which the outcomes are considered to be only appropriate within a specific context occur quite often in the field of city logistics. Various local demonstrations usually show a solution's technical and operational feasibility. These often subsidized demonstrations do not have long-term potential due to the lack of thought on their business models, i.e. the financial feasibility. To make a solution really work in practice a viable business model is required. By using the business model canvas, this paper discusses the business aspects that need to be considered when implementing or scaling up city logistics solutions. The findings are based on the results of one solution from the CITYLOG project; i.e. the Bentobox, a modular pack station for parcel (B2C) and shop (B2B) deliveries. The field demonstrations clearly show improvements on operational efficiency, flexibility and environmental impact. However, in order to realize these results in practice, the business models of the pilot organizations show that change is required in terms of operational activities, resources and partners. Furthermore, as the value proposition towards the customer does not directly improve, negative changes in the cost structure, such as investment costs need to be compensated by sufficient operational efficiency to scale the solution. The positive results for society do not result in financial benefits for the logistics operator. Reasoning based on the value proposition shows the potential for the Bentobox (in a shared system).