Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women's magazine representations of alcohol and its consumption
Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women's magazine representations of alcohol and its consumption
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DOI：
10.1080/09687637.2022.2051436
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发表时间：
2022-05-14
影响因子：
1.9
通讯作者：
Sumnall, H. R.
中科院分区：
文献类型：
--
作者：
Atkinson, A. M.;Meadows, B. R.;Sumnall, H. R.
背景女性杂志提供了一个空间，在这个空间里，围绕酒精相关实践的性别规范被（重新）生产。它们是妇女在自己的身份认同过程中理解饮酒的重要参考点。因此，研究女性杂志传播的与酒精有关的信息是一条重要的调查路线。方法对2020年8月至2021年1月出版的20种针对女性的印刷杂志的70个版本中的文本和视觉酒精广告（包括酒精广告）进行分析，采用定量内容和定性主题分析。妇女杂志有可能传播关于酒精使用对身心健康的影响、酒精在性别不平等中的作用以及男性使用酒精的危害风险的公共卫生信息。然而，他们这样做的方式，复制有害的性别规范和期望，并忽略了酒精相关伤害的结构性原因。酗酒与暴力侵害妇女行为之间的联系被简单化，忽视了根本原因，制造了指责受害者的叙述，并将肇事者的责任转移到酒精的影响上。关于饮酒和清醒的叙述受到对外表的关注的支撑，这加强了社会对理想女性身体的期望。健康叙述与消费建议和酒精广告等支持酒精的信息存在冲突，这些信息促进酒精使用成为女性日常生活的正常化方面。结论：女性通过杂志读者群获得了一些关于酒精使用的混合和矛盾的信息，这限制了杂志作为公共卫生信息的教育来源。
Background Women's magazines provide a space in which gendered norms around alcohol-related practice are (re)-produced. They act as important points of reference for women to draw upon in their own understandings of alcohol use within their identity making. Studying the alcohol-related messages women's magazines disseminate is therefore an important line of inquiry. Methods An analysis of textual and visual alcohol depictions, including alcohol advertising, in 70 editions of 20 printed magazines targeted at and read by women, published between August 2020 and January 2021, was conducted using quantitative content and qualitative thematic analysis. Results Women's magazines have the potential to disseminate public health messages about the physical and mental health impacts of alcohol use, alcohol's role in gender inequalities and the risk of harm from alcohol use by men. However, they do so in ways that reproduce harmful gender norms and expectations, and overlook the structural causes of alcohol-related harms. Associations between alcohol use and violence against women were simplified, in ways that ignored the root causes, produced victim-blaming narratives and deflected responsibility from the perpetrator to the effects of alcohol. Narratives around drinking and sobriety were underpinned by concerns over appearance, which reinforced social expectations of the ideal feminine body. Health narratives were in conflict with the presence of pro-alcohol messages such as consumption suggestions and alcohol advertising, which promoted alcohol use as a normalised aspect of women's day to day lives. Conclusions Women receive a number of mixed and contradictory messages on alcohol use through their magazine readership, which places limits on magazines as educational sources of public health messaging.