Validity of an On-Line Panel Approach to Citizen Surveys
Validity of an On-Line Panel Approach to Citizen Surveys
复制标题
公民调查在线小组方法的有效性
DOI：
10.2753/pmr1530-9576320203
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
G. G. Ryzin
中科院分区：
文献类型：
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作者：
G. G. Ryzin
由自愿答卷人组成的在线小组已成为进行市场和民意调查的一种新方法，与传统的邮件或电话调查相比，这种方法在成本和后勤方面具有很大的优势。然而，由于它们不是以概率抽样为基础，在线小组的结果引起了人们对其在代表人口特征或观点方面的有效性的严重关切。在阿尔弗雷德·P·斯隆基金会的支持下，建立了CivilPanel（以前的eTownPanel）项目，以测试关于政府绩效的公民在线小组调查方法的有效性。本文报道了该项目的发展，包括小组的增长和组成，以及其在线调查结果的有效性，通过与既定的随机抽样民意调查进行比较。研究结果对公民调查实践和地方政府绩效民意研究具有启示意义。
On-line panels of volunteer respondents have emerged as a new method of conducting surveys for market and public opinion research with substantial cost and logistical advantages over traditional mail or telephone surveys. However, because they are not based on probability sampling, the results from on-line panels raise serious concerns about their validity in terms of representing the characteristics or views of the population. With support from the Alfred P. Sloan Foundation, the CivilPanel (formerly eTownPanel) project was created to test the validity of an on-line panel approach to citizen surveys about government performance. This article reports on the development of the project, including the growth and composition of the panel, and on the validity of its on-line survey results as defined by comparisons with established, randomsample surveys of public opinion. Implications of the findings for the practice of citizen surveys as well as for the study of public opinion about local government performanc...