SOCIAL MARKETING - ITS DEFINITION AND DOMAIN
SOCIAL MARKETING - ITS DEFINITION AND DOMAIN
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DOI：
10.1177/074391569401300109
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发表时间：
1994-03-01
影响因子：
7.8
通讯作者：
ANDREASEN, AR
中科院分区：
文献类型：
--
作者：
ANDREASEN, AR
作者认为，在许多文献中，社会营销的定义都不恰当。提出了一个修订的定义，并定义了社会营销领域。最后，他对该学科未来的发展提出了一些建议。
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.